Britney Spears is going into high fashion.
The “Make Me” singer has just been named as the new face of Kenzo. Teaming up with the iconic French brand, the 36-year-old stars in the label’s new La Collection Memento No. 2 ad campaign shot by famed photographer Peter Lindbergh.
In it, Brit flaunts her killer curves in a denim-on-denim number featuring cropped denim jacket, thigh-high lace-up boots, and and barely-there jean bra top and bikini briefs. Though the mom-of-two looks hot AF in the final product, it admittedly took her a while to get used to the idea of being a model — especially for such a hip designer.
“This collection is very youthful,” she tells Vogue. “We had fun on set, even though it was a bit weird for me at first. I am used to shooting in a studio or a small space, and this was on the street. We were out there and I had really promiscuous clothes on, which felt odd, but, of course, on film it turned out to be really cool.”
“It’s tricky because as a mother, you don’t take as much risk with your style,” she continues. “I think when I was younger I took so many risks and really went for it. There was no planning what I wore, and it was like, okay, I am just going to put on the most outrageous thing. I think as a mother you hold back from that out of fear of embarrassing your kids and out of respect for them.”
However, creative director Carol Lim says she the songstress has been nothing but a professional. “She just owned… The minute she got into the outfit, she owned the stage and she came out and really owned,” she says. “Her presence was really magnificent. I think that was exciting.”
According to a press release from the brand, having Britney as their It-girl was a no-brainer. After all, who should model their denim pieces than the woman who wore an entire jean dress on the red carpet with then-boyfriend Justin Timberlake?
“She is a legend in her field. We will remember her for the rest of everyone’s lives as an icon. She’s up there with Michael [Jackson] and Madonna and everyone who we consider icons. Britney is up there,” creative director Humberto Leon says. “I think that in many ways, growing up she is also synonymous with denim with me. When her and Justin came out in their denim outfits, that is like an iconic look.”