Kim Kardashian is staking her claim in the fashion world.
Hot on the heels of news that she’s shutting down the family’s longtime DASH boutique, the 37-year-old reality star has plans to start her very own lingerie and shapewear line.
Sources close to KKW tell us for the last several months Kim’s been developing a new brand that will serve all women. We’re told it’s not just Kim’s name that will appear on the product … she’s had a hand in just about every aspect of the line’s foundation — from design to marketing — and will run it top to bottom.
Our sources say Kim’s teamed up with the same group behind Khloe‘s successful Good American brand as well as Frame and MR Porter. We’re told Kim’s line won’t be just a limited luxury brand, instead she’s aiming to serve the masses.